Privacy Policy

1. Overview

This Privacy Policy explains how Apex Elite (“we”, “us”, “our”) collects, uses, and protects information when you use our website, client portal, and coaching services (the “Services”). By using the Services, you agree to the practices described here.

2. Information We Collect

We collect the following categories of information:

• Account information: name, email address, hashed password, profile photo (if uploaded).
• Payment information: handled directly by Stripe. We do not store full card numbers; we store a Stripe customer ID and subscription status only.
• Coaching intake information: training history, goals, schedule, and other details you choose to share so we can build a plan for you.
• Communications: emails you send to us and messages within the platform.
• Technical information: basic request data (IP address, browser, device, referrer), used for security, analytics, and abuse prevention.

3. How We Use Information

• To deliver, personalize, and improve the coaching Services.
• To process payments, manage subscriptions, and send transactional emails.
• To respond to your messages and provide customer support.
• To secure the Services, prevent abuse, and enforce our Terms.
• To comply with legal obligations.

We do not sell your personal information, and we do not use it for advertising targeting.

4. Service Providers

We share limited information with third-party processors who help us run the Services. Each processor is contractually bound to handle your data securely and only for the purpose we engage them for.

• Stripe — payment processing and subscription management.
• Resend — transactional email delivery.
• Vercel — website and application hosting.
• Neon — database hosting.
• Vercel Blob — storage for profile photos.

5. Cookies

We use a single essential authentication cookie to keep you signed in to the client portal. We do not use third-party advertising cookies or cross-site tracking. Basic first-party analytics may be used to understand aggregate site usage.

6. Data Retention

We retain your account and coaching data for as long as your account is active and for a reasonable period afterward to comply with legal obligations and resolve disputes. You can request deletion of your account at any time from your profile page or by emailing us.

7. Your Rights

Depending on where you live, you may have the right to access, correct, export, or delete your personal information, and to object to or restrict certain processing. To exercise any of these rights, contact us at apexelite@apex-elite.com. We will respond within a reasonable time, and in any case within the timeframes required by applicable law.

California residents have additional rights under the CCPA, including the right to know what personal information we collect and the right to request deletion. We do not sell personal information.

8. Security

We use industry-standard practices to protect your information, including encrypted transport (HTTPS), hashed passwords, encrypted secrets, and access controls. No system is perfectly secure; if you become aware of a vulnerability, please report it to apexelite@apex-elite.com.

9. Children

The Services are intended for adults aged 18 and older. We do not knowingly collect personal information from children. If you believe a child has provided information to us, please contact us so we can remove it.

10. International Users

Apex Elite is operated from the United States. If you access the Services from outside the U.S., your information may be transferred to and processed in the U.S., which may have different data protection laws than your country.

11. Changes

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date. Continued use of the Services after changes take effect constitutes acceptance of the updated Policy.

12. Contact

Questions or requests about this Privacy Policy? Reach us at apexelite@apex-elite.com.